Born to Buzz

How to Spark Your Passions (Without Quitting it All)

Available Summer 2025!

Be the first to know about book tour and launch specials here!

"Born to Buzz simply states what we somehow forgot along the way: Passion is LIFE.

Through her stories and humorous anecdotes, Laura expertly hits you right between the eyes and compels you to prioritize your passions…Because you deserve it. I highly recommend this book for anyone wanting to get back to a passion-first life!"

Teresa Sande, CEO, Mirror Mirror Strategies,
Award-winning author of "Find Your Fierce: Interrupt Imposter Syndrome and Own Your Success"

I wrote this book for those of you...

Questioning your path ahead, wondering if you've still got "it" inside of you.

Working countless hours every day, then doing the laundry at 11pm, wondering why 'fun" feels so far away.

So dutifully providing for your families and teams that you've forgotten all about that garage/art/music/craft project.

Who've spent years crushing your career and parenthood goals, and now find yourself wondering where "you" went.

Wanting to create something new, but is hesitating to begin or share it with the world.

For all of you who are craving "more", but aren't sure what that more is, or how to fit it into your lives.

After years of leading the Passion Collective community, hundreds of interviews with "Passion Seekers", and hours of research, I know one thing for certain: we're all "Born To Buzz."

Each of us is born with something unique to offer—call it talent, passion, or that special something that makes us feel alive. When we tap into this and make room for it in our lives, we don't just feel more fulfilled—we become better for everyone around us.

Thing is, we've been told that pursuing our passions is impossible, or even "stupid". And we all know the barriers of daily life that stop us from putting our passions first.

This isn't about abandoning your responsibilities – not everyone can pull an "Eat, Pray, Love"!

It's about prioritizing what you love, and embracing practical ways to pursue those passions.

"Born to Buzz" will show you how.

I can't wait for you to read (or listen!) to it.

Hi! It's lovely to meet you!

"How did I get here?..."

You've checked all the success boxes yet something's missing. That buzz. That fire. That FUN!

I lived this in 2014 as a successful marketing leader and new Mum. I was a Brit living in America, with a beautiful family and a career I used to dream of. On paper, I "had it all."

Inside though, I was guiltily thinking "Is this it?" I realized that I'd lost what lit me up and couldn't see how to find it again without letting go of the life I was trying so hard to keep up with.

So, I founded Passion Collective, a global community for people seeking "more" in their lives. Since then, we've reached thousands of "Passionados" with my keynotes, events, coaching, and courses, helping them ignite their creativity, careers, and philanthropy.

Now, I'm bringing everything I've learned to you – in Born to Buzz, I'll show you how to find your passions and pursue what you love alongside life's responsibilities—all while improving the lives around you.

If you're missing that "spark," here's what I know for sure: you're far from being done!

You have one life – it's time to truly live it.

Discover Passion Collective

“Passion invites a full expression of self. Easy enough, right? So why does it feel so hard?

Laura Best, with her wit and lived wisdom, provides insights, experiences, and practical ways we can awaken what's already inside of us so we can consistently do the things that light us up.ents.

Michael Kithcart
CEO, MWK Consulting
Creator of Win Your Way

“Born to Buzz speaks to what I value most as a leader: genuine curiosity and passion for making real change happen.

I've always believed 'culture is everything,' and Laura shows how when we create space for ourselves and our teams to bring their passions to work, we all benefit. Most of all, it reminds us that pursuing what lights us up isn't just for weekends—it belongs at the center of every workplace worth building."