activating motivation and engagement with the power of passion

Meet Laura Best

Imagine what’s possible when Passion truly leads.

Live energy. True connection. Heartfelt ownership.
Burnout-proof performance!

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PASSION, MEET PERFORMANCE!

Laura Best is a keynote speaker who helps leaders unlock passion in their teams. Through a blend of story, science and her trademark Practical Inspiration®, leading brands invite Laura to inspire greater energy, contribution and performance in work and life.

After experiencing burnout during a successful marketing career, Laura began to question the belief that we must sacrifice the things we love to succeed. She set out to find a better way, one that allowed us to rediscover and pursue more of what we love while still taking care of the people and responsibilities that matter most.

That search became Passion Collective, the global community Laura founded in 2014 that has helped thousands of people rediscover and pursue more of what they love in work and life, and ultimately inspired her bestselling book, Born to Buzz. How to Spark Your Passions (Without Quitting It All).

A US-based Brit, Laura brings warmth, humor and real-world credibility to
every stage!

“The world needs more of her light.”

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KEynote topics

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What if the key to firing up your team’s potential lies in helping them do more of what they love? This keynote introduces “job crafting” as a practical way to uncover strengths, deepen motivation, and elevate performance through meaningful connection.
A fresh approach to self-care that reframes energy and wellbeing through the lens of passion. Audiences learn the FIRE framework and leave with practical ways to fuel their energy, spark creativity, and build stronger teams by weaving what they love into daily life.
An inspiring exploration of how rediscovering what lights us up can restore energy, meaning, and impact. Audiences learn what passion truly is, tackle shared barriers, and leave with practical steps and confidence to bring more passion into their lives.

“Passion as a performance strategy is a deliberate commitment to treat the full humanity of a workforce as the competitive asset it actually is.”

— Laura Best

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AVAILABLE NOW!

BORN TO BUZZ

INSTANT AMAZON BESTSELLER and #1 NEW RELEASE!

YOU HAVE ONE LIFE,
ARE YOU TRULY LIVING IT?

Ready to rediscover what truly lights you up in work and life? "Born to Buzz" is now AVAILABLE, and is packed with inspiring stories, science-backed insights and actionable tools to help you do more of what you love – while staying true to those you lead and care for.

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The Proof Is In The Results

Insightful, practical, and highly relevant!

Laura’s thoughtful approach sparked meaningful reflection and conversation – we highly recommend her for organizations seeking to drive engagement and empower their teams.

Managing Director, FTI Consulting
People were RAVING!

People were RAVING about your session and you hit just the right note with the whole room; you are an absolute star!

Europe and EMEA Leader, Meritas - global law association
What lights us up?

Laura challenged us to explore the depths of our passions.
"We’ve all experienced those moments when our hearts beat faster, fueled by something we deeply care about. Laura’s words resonated, urging us to understand why certain things ignite our enthusiasm. If your organization seeks to ignite teams and foster inspiration, I wholeheartedly recommend tapping into Laura’s talents."

Co-Chair, NextUp Southern California
Brilliant! Laura bursts with a kind of infectious energy that lights up the room.

But, more than being inspirational, she manages to subtly give you the confidence to take action. She helps you unlock something that makes you want to find your passion and believe that you really can do more of what you love.

Director, Heligan Group (financial services)
Passion Collective has given our team an opportunity to grow in a unique and powerful way!

You don’t get these kinds of experiences and conversations anywhere else. I have left every session feeling inspired and wanting to live a more meaningful life, both professionally and personally.

Director, Cybersecurity/IT Services
Laura’s relatable stories, interactive style, and passion-driven approach made her session unforgettable!

We were absolutely thrilled to have her and would highly recommend Laura as a speaker for any event looking to energize and empower their audience. Laura is truly THE BEST!

Association Management Leader
The world needs more of her light!

Laura was kind, professional, prompt, and genuine. Her presentation was incredibly impactful to women and allies alike. She not only gave an engaging and insightful presentation around finding your passion, but she left everyone with actionable steps after the session concluded. Laura is professional and most importantly, is authentic and it shines in every way she communicates and holds herself.

Finance Leader, U.S. Bank
I attribute my drive to identify passion in my work to you and Passion Collective.

Thank you for facilitating conversations that challenge us to find and pursue o passions in life and work!

Cybersecurity/IT Leader
Laura’s session on “Supercharge Your Life + Work” left a lasting impact on me.

Her content resonated deeply and left me feeling more empowered than ever. What stood out was the interactive nature of the presentation, making the learning experience both engaging and enjoyable. Laura’s personable approach made the session even more enriching – her insights are a must-hear for all aspiring leaders.

Head of HR, NextUp

Let’s Talk passion!

Listen

Passion Chats, hosted by Laura Best.
Real conversation about work, life, and passion in practice.

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Learn

Ideas and advice on the science and action behind “passion”, all written to help inspire!

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Gather

Find where Laura is speaking next, and join a Passion Collective Morning Buzz!

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